Babbel partnered with the Mets for Hispanic Heratige Month to document Edwin Díaz and Jeff McNeil's language-learning journey with Babbel for a digital campaign spanning video and CRM.

Using a before/after format, I showcased how Babbel improved their communication as teammates, resulting in a highly engaging paid social ad that performed well across platforms.

My role included ideation/concept development, producing, and editing.