Paid Social Trends
One of my team’s goal this year was to promote Babbel with more organic, user-friendly ads based on trends that blended into social media feeds on TikTok, Instagram, and Facebook, capturing attention, engaging viewers, and driving conversions.
I leveraged trending memes, relatable humor, and popular formats to align Babbel’s messaging and branding with current social media trends.
This created "thumb-stopper" ads that captured attention and delivered strong click-through and click-to-lead rates, driving high engagement and conversions.
My role included ideation/concept development, producing, directing, shooting, and editing.
Examples below!
Very Demure
Blending the Demure trend with Babbel’s branding and value props.
Blue Monday Fighters
A music based trend with "Blue Monday" by New Order. Driven by its trendy appeal and clear messaging.
Of Course!
The “Of course” trend - detailing benefits only a Babbel user would have.
Nope! … Yup!
A music based trend, with "Choices” by E40. Comparing facts vs. myths about learning a new language.
Quaso!
Utilizing this trend about croissants to target the French learning audience.
Winking Sound
A sound based trend, using winking sounds to convey how easy Babbel makes learning a new language.
This Is Why You Need…
Combining a popular format of using a white board with a catchy opening title to hook the viewer in.
Things I Can’t Live Without
Another popular format of using a catchy hook while going over the things Babbel provides that you can’t live without.
Text over video
A popular format with text covering most of the screen to effectively deliver Babbel’s messaging in a New Year’s campaign.
CREDITS
Brian Rosado Producer/Concepts/Editor
Gary Richardson Copy Writer
Ruben Vilas Creative Director/Concepts