Creative Direction
As a video producer at Babbel I’ve done more than just production. Here are some paid social projects that I developed the concepts and provided creative direction for!
Examples below!
Language Expert In Your Pocket
Using Babbel’s messaging to highlight how users can learn a new language at their own pace, anytime and anywhere. This ad campaign visually showcased Babbel’s comprehensive features, emphasizing its accessibility and convenience as a language-learning tool that fits in your pocket.
Go into Babbel
We thought the visuals of going from learning in the app to being in the country that you’re learning the language for would be a fun way to showcase how Babbel can help you become immersed in the culture when traveling.
The concept and creative direction for this ad was to use motion graphics and stock footage to bring it all to life. Resulting in great engagement and conversions.
Babbel Live Private Classes Launch
Developed a video to launch a new App feature Private Live Class for Babbel. Using animation, motion graphics, and app interfaces to showcase this great new feature for users to dive into!
Soccer Poll Ad
For the 2024 Olympics and Copa America, I developed the concept and provided creative direction for an ad that intertwines Babbel’s rebrand elements (image cut-outs and vibrant colors) with soccer by using Instagram’s Poll feature to allow viewers to interact with the ad and drive engagement.
Credits
Brian Rosado Producer/Concepts/Creative Direction
Yong Zheng Motion Designer
Gary Richardson Writer
Ruben Vilas Art Direction/Concepts