The concept of this ad campaign was to use lifestyle imagery to show how Babbel can be used in everyday life.

We decided to test this concept by adding dogs into the mix. To not only show how the app can be used in a casual manner but also have the adorable dogs act as eye catching and thumb-stopping visuals

We had an in house photoshoot with some talented puppy actors, resulting in adorable ads that display the product and performed really well and with high click through and click to lead rates.

My role included developing the shot list, photography, and editing photos,